Great Marketing Starts with a Great Strategy
A sound strategy is the key to a successful marketing effort.
Making a New Year’s Marketing Resolution That Actually Works
A useful guide to annual marketing planning.
Choosing the Right Advertising Media
Media is a both-and, not an either-or proposition.
You Finished Your Strategic Plan. Now What?
Strategic plans and marketing are a winning combination.
4 Tips For a Successful Employee Recruitment Campaign
The war for talent is far from over.
What Coaching Youth Sports Taught Me About Marketing
Coaching and marketing are more alike than you think.
B2B and Social Media: You Should Be On Facebook
Social media is here to stay. So, how do you make the most of it?
B2B Marketing's New Ballgame
Business-to-business (B2B) marketing doesn’t have to be boring. It also doesn’t have to follow the…
What Businesses Need To Know About the Metaverse
A business primer for the metaverse.
When To Hire a Fractional Marketing Team
Fielding the right team makes all the difference.
Aligning Marketing Strategies With Business Goals
For marketing to make a positive impact on your company, you can’t operate in silos.
Five Features of Compelling B2B Social Media
Social media is a marketing tactic used by 75% of business-to-business (B2B) marketers, according to the…
B2B Marketing is (Not) Boring
Business-to-business (B2B) marketing is boring, analytical, and hopelessly left-brained. That’s been the…
Marketing Malpractice
National Lampoon's Christmas Vacation opens up with Chevy Chase (a.k.a. Clark Griswold) behind the wheel…
How to Set Your Marketing Budget
A marketing budget without a plan is as incomplete as a plan that has no funding. While the former…
How to Use Nurturing to Turn Leads into Customers
The business-to-business (B2B) buying cycle can last months or longer, particularly if the capital…
Measure Your Marketing to Find Qualified Leads
“What gets measured gets done.” It’s a popular business adage, and for good reason. The practice of…
Marketing to Multiple Decision Makers? Start with Buyer Personas.
In contrast to much consumer buying, the business-to-business (B2B) buying decision is rarely made solo.…
The ABC's of Remote Selling for Manufacturers
People from all walks of life were left scrambling to adjust to working remotely when coronavirus hit…
Using surveys to inform your strategic marketing plan
A strategic marketing plan is key to ensuring that a manufacturer’s marketing efforts will yield…
80% of all web traffic will be video-based by 2021.
No matter your industry, video is a valuable tool to educate, create brand awareness, and attract…
Revel's Top 5 Super Bowl LIV Ads
There are certain things you can always count on after the Super Bowl. There will be a pretty good-sized…
Getting Traction for Your Business in 2020
As the decade that gave us 21 Marvel Cinematic Universe films, the rise of Amazon’s virtual assistant…
How to Turn Your Marketing Strategy into a Magnet for Your Skilled Labor Search
Technology has transformed many-an-industry, not the least of which is manufacturing. Products are…
Good Marketing Strategies Start with Doing Your Homework
Funny thing about building a strong marketing strategy...there’s a strategy behind it!
How to Align Marketing Strategies to Business Goals
Spoiler: if you want your marketing to be effective and make an impact on the big picture of the…
Maintaining a Sustainable Growth Strategy
For the past few years we have been in a flat growth cycle economically. Yes, manufacturing goods are…
The Difference Between a Marketing Strategy and a Tactic
What came first, the chicken or the egg? Why did the chicken cross the road? And why do burning…
What Is White Hat SEO and How Can It Help My Business?
Want to improve your business marketing tactics but not sure what more you can do to rank higher in…
Google Search: How Does It Work?
If you want higher overall web traffic on your website or blog, you must know how the Google search…
How to Increase Internet Traffic: 5 Reasons to Start a Blog
Blogging has become an essential tool for any company that wants to jump-start their digital marketing…
Target the Right Customers for Your Manufacturing Company
Narrow-mindedness isn’t typically considered a good thing, however, when it comes to marketing,…
How Can Social Media Possibly Help Manufacturers?
Listen, we get it. As a manufacturer, you can’t imagine yourself hanging out with the likes of funny…
Are You Prepared for the General Data Prevention Regulation (GDPR)?
A while back, Google put out a blog saying they were Getting Ready for Europe’s new data protection…
Get with the Google Ad Lingo
If you’re like most business execs, you’ve got a lot of stuff to do, and we’re thinking that deciphering…
Decision Time: The Last Stop on the Buyer's Journey
The buyer’s journey starts with awareness (Hey, I have a problem!), moves to consideration (What are my…
Consideration: Stop #2 on the Buyer’s Journey
The fact that you are extremely irritable has triggered the realization that you are in need of some…
What's the Buyer's Journey and Why Should You Care?
Think about it. You don’t just go out and make a major purchase. First, you realize you want or need…
Keep Consistent and Blog On
Consistent blogging increases your chances of being ranked high in search engines by 434%. Holy cow!
3 Reasons Not Optimizing Digital Marketing is Not an Option
Why should you optimize?
Are Keywords Still Significant?
Ever talk to someone who likes to say “like” like all the time. It can be, like, distracting after a…
The Ultimate SEO Cheat Sheet
Someone is looking online for a thing-a-ma-bob, which is exactly what you happen to make. Surely you’ll…
Why It's Not-So-Smart to Not Adjust Your Smart Goals
Setting SMART goals has been a thing for a while now, but just to remind you, this acronym has a few…
5 Reasons Why You Should Absolutely Be Using Analytics
Thank goodness for online shopping, am I right? More and more people are taking advantage of…
What Your Analytics Are Trying to Tell You
Sometimes it can feel like you need a magic decoder ring to determine what the heck your analytic data…
How to Build an Amazing Email That Gets Results
Odds are you’re receiving an email right this very minute. Blink and your inbox is full all over again.…
Is Your Company Newsletter a Snooze Letter?
How valuable is email marketing in attracting and retaining customers? Well, consider this: by 2020 it’s…
5 Tips to Ensure Your Videos are Actually Viewed
Using video in your marketing is a great way to engage consumers and persuade them to act. You’ve seen…
5 Reasons Why Video Marketing Works
Allow me to open this blog post with a few facts (and GIFs) about video :
It's not creative unless it sells
This year, Super Bowl advertisers shelled out a record $5 million for a 30-second television spot.…
A Digital Guide Primer
I remember it so vividly. It remains a clear “before and after moment,” the kind you look back on and…
6 Types of Digital Marketing to Integrate Into Your Next Manufacturing Marketing Strategy
Digital spending will see double-digit growth in the U.S., soaring from $83 billion in 2017 to $129.23…
8 Essentials to Crafting a Successful Inbound Marketing Campaign
According to Hubspot, an inbound marketing and sales software company, the number of marketers who are…
What is inbound marketing?
Imagine an aspiring pasta chef honing their craft in a quaint Italian village. Looking for inspiration,…
3 Reasons You Should be Implementing Marketing Research Into Your Daily Work Life
Research plays an important role in any business by building consensus. It helps tailor your message and…
5 Inbound Marketing Tools Everyone in the Manufacturing Industry Should be Using
Manufacturing businesses use inbound marketing strategies to attract customers and create brand…
Hines Corporation ‘Exists To Build Something Greater’ With the Help of Revel
NORTON SHORES, MI - Seeking to redevelop their brand and improve their marketing strategies, Hines…
6 ways to overcome Blogger's Block
Back in January, I resolved to blog once a week. I must confess that I haven’t lived up to that…
9 Valuable Lessons for Marketing Nonprofit Organizations
Knowing how to market a nonprofit organization can be quite a challenge. It takes a different approach…
Does Your School Logo Make the Grade? These 3 Tips Can Help.
A logo is the the graphic mark your school can use to attract instant public recognition. Effective logo…
4 Marketing Ideas for Your Apartment Community.
Is your apartment community in need of some TLC? Here’s a hint: it’s all in the way you present the…
Set the Curve: 5 Ways to Make Your School Marketing Even Better.
When it comes to marketing your school, it’s going to take a little education (pun intended). Every…
5 Marketing Campaigns That Hit It Out of the Park
Over the years, companies have come up with dozens upon dozens of creative marketing campaigns. Some…
The Stages of Property Development Marketing
Property development marketing is an art form all it’s own. There are a lot of stages to get from the…
How to Start a New Website
Online business is huge and getting more and more prevalent every day. It’s no longer enough to simply…
5 Reasons to Outsource Your Marketing
So, you’re in charge of marketing. Unless you work for a humongous corporation, you probably don’t have…
8 Reasons to Use Pinterest for Marketing
We’ve all been there: eyes glued to the screen, scrolling for hours while pinning endless amounts of…
7 Keys to Marketing Your Restaurant
When it comes to food, everyone goes bananas! It’s no secret you have to be on your A-game if you want…
10 Ways to use Instagram for your brewery
We’ve all done it. Taken that tightly-cropped, close-up picture of a beer from our favorite brewery and…
3 Reasons to move your website from Joomla to WordPress
It doesn’t matter if you’re a business, nonprofit, or mommy blogger extraordinaire, keeping your website…
How to Set Your Facebook Marketing Strategy
Doing social media right can be hard. Not only are you competing with other businesses, you’re competing…
5 Questions to Ask When Defining Your Target Audience
One (kind of crucial) question to ask yourself if you’re a new business owner is, “Who’s going to be my…
6 Inexpensive Marketing Ideas That Will Knock Your Socks Off
There are a million and one ways to get your message out there, but since you probably don’t have an…
You've launched your new website. Now what?
You spent all this time creating an awesome website. Your new site looks phenomenal on a desktop…
5 Simple Tips for Writing Awesome Email Marketing Subject Lines
Email subject lines are like Transformers: they’re more than meets the eye. While they may be short,…
Your Marketing Isn't About You
The traditional mindset of marketing has been to tell your audience about your product or services. This…
Textbook of Text Message Marketing
When’s the last time you got a text message and didn’t read it? Exactly. Nowadays, people have phones in…
5 Essentials of Omni-Marketing
The latest craze in marketing has been buzzword-ified “omni-marketing.” Sounds fancy, doesn’t it?…
Logos Don't Literally Have to be Literal
Logos don’t have to tell people exactly what you do. In fact, many of the biggest brands have logos that…
The Vanilla Ice Cream Effect
Want to pick the most boring strategies and concepts? Then vote on it. If you'd rather stand out and…
How to (Non)Profit from Marketing
As noble as your nonprofit’s mission is, it won’t be successful if nobody knows about it. Promoting a…
Why Advertise on Facebook?
Facebook is becoming one of the most effective and cost-effective forms of online advertising. If you’re…
Care about Your Content (Video)
Marketing is all about communicating. Communicating is all about having a message. Getting your message…
Why Market Research is Important - Really Important (Video)
When boiled down, the aim of all marketing is to make a connection, an engagement that makes sales…
Why Your Logo Design is Key to Being Awesome
Your logo is your company’s face, and no one wants an ugly face! Company logos are more important than…
Is a Mobile App Right for Your Company?
Mobile apps are amazing. The majority of us uses them so often and rely on them so much that it’s hard…
Making a Video Can Make a Big Impact
How many online videos do you think you’ve watched this week? How about this month? How many of them…
What is Content Marketing?
In today’s world, traditional marketing strategies can sometimes fail to reach an increasingly tech…
Mobilegeddon is Upon Us
It’s all happening. Mobilegeddon is here, and Bruce Willis and Ben Affleck aren’t going to save us this…
Why Good Design is A Good Investment
There seems to be two opposing camps when it comes to the idea of investing in quality design: those who…
Using Analytics in Your Marketing
Out of all the wonderful business opportunities available in the modern age - easy shopping, easy…
The Future of Web Design – Infographics
We’re kicking off another series to start the New Year on the right foot – and in the spirit of moving…
5 Reasons to Upgrade Your Website – Part 5: SEO
Here we are, the final installment of this five-part series on making your website the best it can be.…
5 Reasons to Upgrade Your Website – Part 4: Original Content
For Part 4, we’re digging into a major aspect of creating that experience for your site’s visitors (and…
5 Reasons to Upgrade Your Website – Part 3: User Experience
What is user experience (UX)? Why is it becoming so vital on the web? Your website is not just a digital…
5 Reasons to Upgrade Your Website – Part 2: WordPress
Our second reason to upgrade focuses on the web’s best platform and CMS (that’s Content Management…
5 Reasons to Upgrade Your Website – Part 1: Responsive Design
Over the next few weeks, we’re going to be digging into the 5 most important reasons to upgrade your…
