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West Michigan marketing firm adds twist to “Giving Tuesday” with 24-hour “Good Tuesday” marketing marathon

Any Michigan company can apply to receive a free, comprehensive marketing campaign from Revel.

What You Need to Know About Google Analytics 4

The gold standard in website analytics is getting a major upgrade.

Making a New Year’s Marketing Resolution That Actually Works

A useful guide to annual marketing planning.

Choosing the Right Advertising Media

Media is a both-and, not an either-or proposition.

B2B Marketing's New Ballgame

Business-to-business (B2B) marketing doesn’t have to be boring. It also doesn’t have to follow the…

Aligning Marketing Strategies With Business Goals

For marketing to make a positive impact on your company, you can’t operate in silos.

Why Marketing Data Without Insights Is Meaningless

What’s wrong with marketing analytics and electronic health records and how to fix it.

8 Essentials to Crafting a Successful Inbound Marketing Campaign

According to Hubspot, an inbound marketing and sales software company, the number of marketers who are…

Hines Corporation ‘Exists To Build Something Greater’ With the Help of Revel

NORTON SHORES, MI - Seeking to redevelop their brand and improve their marketing strategies, Hines…

Saugatuck Brewing Company Gives Mainstay Beers A New Look With the Help of Revel

SAUGATUCK, MI - A long-time favorite with locals and beer lovers across the Midwest, Saugatuck Brewing…

5 Marketing Campaigns That Hit It Out of the Park

Over the years, companies have come up with dozens upon dozens of creative marketing campaigns. Some…

3 Grammar Trends to Bring Your Writing Into the 21st Century

In late March, Revel sent me to the American Copy Editors Society (ACES) conference in Portland, Oregon,…