B2B and Social Media: Making Your Brand Stand Out with Brand Engagement
Brand engagement is about connecting with customers over time.
Brand Refresh vs. Rebrand: What’s Best For Your Company?
No budget for a rebrand? Consider a brand refresh.
Great Marketing Starts with a Great Strategy
A sound strategy is the key to a successful marketing effort.
A First-timers Take on MD&M West
From artificial intelligence to the metaverse, MD&M West has it all.
Making a New Year’s Marketing Resolution That Actually Works
A useful guide to annual marketing planning.
Choosing the Right Advertising Media
Media is a both-and, not an either-or proposition.
You Finished Your Strategic Plan. Now What?
Strategic plans and marketing are a winning combination.
When Is It Time To Upgrade My Website?
Websites have a shelf life, just like everything else.
4 Tips For a Successful Employee Recruitment Campaign
The war for talent is far from over.
What Businesses Need To Know About the Metaverse
A business primer for the metaverse.
Think Twice Before Using That Next Exclamation Point
Our obsession with the exclamation point has reached an unhealthy level.
We’re Looking for a Copywriter Who Can Write a Better Headline Than This One
For over 20 years, Revel has been growing business-to-business (B2B) companies by developing compelling…
5 Hacks for Choosing Engaging B2B Blog Topics
Content marketing, and blogging in particular, is a relatively easy and low-cost marketing tactic that…
Five Features of Compelling B2B Social Media
Social media is a marketing tactic used by 75% of business-to-business (B2B) marketers, according to the…
You've Got E-Mail: Implementing B2B Marketing's Most Popular Tactic
B2B marketers rely on email marketing more than any other marketing tactic, according to the latest…
Measure Your Marketing to Find Qualified Leads
“What gets measured gets done.” It’s a popular business adage, and for good reason. The practice of…
Marketing to Multiple Decision Makers? Start with Buyer Personas.
In contrast to much consumer buying, the business-to-business (B2B) buying decision is rarely made solo.…
The Right Stuff
The Right Stuff is the story of the beginnings of the U.S. space program and the first seven Mercury…
Buyers Have Changed. Your Marketing Plan Should, Too.
Most of us have had to make marketing changes over the past year, pivoting to find new ways to reach…
80% of all web traffic will be video-based by 2021.
No matter your industry, video is a valuable tool to educate, create brand awareness, and attract…
Sarah's Zoom Meeting Tips
Sarah's not only an awesome account manager, but she also happens to be our very own Zoom Guru. Here's…
How to Refocus Your Marketing to Persevere Through COVID-19
Keeping your business afloat during this most difficult time means inevitably needing to cut back on…
Analytics Show You Should Say No to Sliders (Sorry)
While marketing analytics typically conjure up thoughts of website traffic or social followings, the…
The 3 Essential Components of Marketing Analytics
Don’t tell our baseball fanatic/CEO Jason, but collecting data is on the verge of surpassing the sport…
Good Marketing Strategies Start with Doing Your Homework
Funny thing about building a strong marketing strategy...there’s a strategy behind it!
How Branding Can Build Your Manufacturing Business
Ever realize you need to run to the store for milk and figure you’ll be in and out so fast, why change…
Signs You Should Consider Rebranding
Sometimes it’s obvious when you need a change. If people think you’re on your way to a throwback 70’s…
Top 5 Reasons Manufacturers Need Digital Marketing
The 4th Industrial Revolution. IIoT. Artificial Intelligence. Robotic technology. These aren’t just buzz…
5 Ways Outsourcing Helps Manufacturing Marketing Managers
Many small to mid-size businesses are uncertain about investing in marketing, however, to succeed in…
Secrets to Successful Recruitment Using Social Media
Wow! Has the job market changed or what? Back in the day when people were looking for work, they pounded…
The Website and the Three Little Tips to Attract Employees
Once upon a time, manufacturing employees weren’t hard to come by, but unfortunately, that’s just no…
Is Your Manufacturing Website Missing Videos?
If you’re missing videos on your manufacturing website, you’re also missing something else: a major…
4 Faux Pas to Avoid in Industrial Website Design
Woo-hoo! You have a website. Unfortunately, so do over a billion other people and companies. The fact of…
What Manufacturers Can Expect with Outdated Websites
The old school way of thinking is that manufacturing is dirty, loud and sweaty, but a lot has changed…
3 Strategies to Align Marketing and Sales Operations
It’s an issue that goes way back. Heck, the caveman selling the wheel was likely thinking,”What kind of…
How to Drive Conversions with the Right Content
They started out as online diaries of sorts, with people sharing their every waking moment with the…
5 Tips to Capture leads Lost in Your Sales Funnel
We all know that a funnel is used to channel down large quantities of stuff, like flour or oil if you’re…
Weeding Out Your Website’s Unqualified Leads
Manufacturers everywhere want to increase leads, but not all leads are created equal, are they? While…
How to Create Content that Resonates with Engineers
How many of you have heard this one before? An optimist, a pessimist and an engineer walk into a bar...
Target the Right Customers for Your Manufacturing Company
Narrow-mindedness isn’t typically considered a good thing, however, when it comes to marketing,…
What's the Buyer's Journey and Why Should You Care?
Think about it. You don’t just go out and make a major purchase. First, you realize you want or need…
4 Mind-Blowing Blogging Benefits
What’s in it for me? Fair question, right? Most people want to know how something will benefit them…
Why It's Not-So-Smart to Not Adjust Your Smart Goals
Setting SMART goals has been a thing for a while now, but just to remind you, this acronym has a few…
How to Make Employees Miserable and Want to Leave
Employee satisfaction is a big deal. It’s what makes your staff members want to come in every morning…
What makes Revel unique?
Whenever someone says the word “unique,” I can’t help but think of Tyler Durden’s quote from Fight Club.
5 Tips for Successfully Positioning Your Manufacturing Brand
Why is branding important to manufacturing companies? Clients and customers will decide whether to use…
9 Reasons Your Manufacturing Company Needs to Rebrand
There are a variety of situations that may motivate your manufacturing company to consider rebranding.…
Revel Named One of West Michigan’s 101 Best and Brightest Companies To Work For Two Years Running
For the second year in a row, the Best and Brightest competition recognized Muskegon-based marketing…
Revel Announces New Focus on Serving Manufacturers
Revel has a rich history of building brands, developing websites, and producing compelling marketing for…
Attracting and Retaining Quality Manufacturing Employees Through Company Culture
Manufacturing company leaders know that creating the right company culture is key to attracting and…
Work Life a Little Ruff? Time for an Office Pet.
Do you have a furry friend that you’re particularly attached to? Have you somehow convinced your boss to…
The Value of “Just Doing It.”
Since I’m writing this and I’m sorta lazy, this definitely isn’t about Nike or pushing yourself to your…
Why Meetings Are Better in Bars
We’ve all been in that meeting - where the conference room feels like a prison and the analytic synergy…
Uber’s new brand exemplifies modern-day branding
Mobile transportation pioneer Uber recently unveiled a new brand. Gone is the iconic 'U' logo replaced…
How does your package look?
Want a great salesperson that you don’t have to pay? Then invest in your products’ packaging design. It…
The Vanilla Ice Cream Effect
Want to pick the most boring strategies and concepts? Then vote on it. If you'd rather stand out and…
How Bumblewink came to Revel
Most of you know our partners. A lot of you know our designers. Some of you know our developers. Do any…
Everyone Has Their Own Brand
"Brand" is a term we most often hear in terms of marketing, business, and sales. But, in reality, a…
Creativity In Your Workplace (yes, even yours)
We’re in a creative line of work, and for some businesses (like us), this is abundantly clear. We create…
