West Michigan’s Best and Brightest Companies to Work For Highlights Revel for the Seventh Time
Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2023. This marks…
Measuring B2B Marketing Results: Unlocking Growth with Data-Driven Insights
If you build it right, they will come.
Employer Branding: What Medical Device Manufacturers Need To Know
A strong employer brand is a medical device manufacturer’s secret weapon for winning the war for talent.
Top 10 Talent Acquisition Marketing Tactics for Finding Employees
A how-to guide to the best marketing tactics for attracting and retaining employees.
B2B and Social Media: Making Your Brand Stand Out with Brand Engagement
Brand engagement is about connecting with customers over time.
Brand Refresh vs. Rebrand: What’s Best For Your Company?
No budget for a rebrand? Consider a brand refresh.
Great Marketing Starts with a Great Strategy
A sound strategy is the key to a successful marketing effort.
How to Use Storytelling in Marketing
Storytelling is an essential part of good marketing.
A First-timers Take on MD&M West
From artificial intelligence to the metaverse, MD&M West has it all.
Talent Acquisition Marketing: A Guide for Business Leaders
The same old, same old doesn’t cut it when it comes to attracting top talent.
10 Audiobooks for Businesspeople Who Don’t Have Time To Read
Audiobooks are books too.
What You Need to Know About Google Analytics 4
The gold standard in website analytics is getting a major upgrade.
A Writer’s Perspective on ChatGPT and AI Writing
It’s not the end all be all, but it’s a good place to start.
Making a New Year’s Marketing Resolution That Actually Works
A useful guide to annual marketing planning.
Choosing the Right Advertising Media
Media is a both-and, not an either-or proposition.
B2B and Social Media Marketing: How to Run Facebook Ads
Facebook isn’t just a social network; it’s a great advertising tool.
You Finished Your Strategic Plan. Now What?
Strategic plans and marketing are a winning combination.
B2B and Social Media Marketing: What Makes Good Content?
You’re on social media. Now, what do you post?
When Is It Time To Upgrade My Website?
Websites have a shelf life, just like everything else.
4 Tips For a Successful Employee Recruitment Campaign
The war for talent is far from over.
What Coaching Youth Sports Taught Me About Marketing
Coaching and marketing are more alike than you think.
B2B and Social Media: You Should Be On Facebook
Social media is here to stay. So, how do you make the most of it?
B2B Marketing's New Ballgame
Business-to-business (B2B) marketing doesn’t have to be boring. It also doesn’t have to follow the…
What Businesses Need To Know About the Metaverse
A business primer for the metaverse.
When To Hire a Fractional Marketing Team
Fielding the right team makes all the difference.
Aligning Marketing Strategies With Business Goals
For marketing to make a positive impact on your company, you can’t operate in silos.
Why Marketing Data Without Insights Is Meaningless
What’s wrong with marketing analytics and electronic health records and how to fix it.
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Masters In Marketing Agency: Baseball and Business [Podcast]
America's Pastime has more in common with the agency business than you might think.
Think Twice Before Using That Next Exclamation Point
Our obsession with the exclamation point has reached an unhealthy level.
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Why Marketing Should Run Your Hiring Process [Podcast]
A successful hiring campaign is a team effort.
The Difference Between B2B and B2C Marketing
It’s not quite apples and oranges, but it’s close.
HR and Marketing Alignment Is the Key to a Strong Employer Brand
Getting on the same page begins with getting in the same room.
How To Know If Your Marketing Is Working
Measuring marketing ROI starts by asking the right question. If a tree falls in a forest and no one is…
Thinking Strategically Is Easier Said Than Done
A simple guide to marketing goals, strategies, and tactics. There’s a scene in the Princess Bride where…
8 Tips for a Killer Careers Page
How to make most of the most important page on your website for attracting talent. I gave a presentation…
Why B2B Companies Need a Written Marketing Communications Plan
What gets written down gets done. A 1979 Harvard study on goal setting asked their MBA graduating class…
Stop Leading With Your Hourly Rate In Your Recruitment Ads
Job applicants don’t care as much about what you’re paying as you think. I’m addicted to hiring…
Southwest's 'Why' Fail
How Southwest Airlines forgot about its higher purpose at a critical time. It sucks when a brand you…
Marketing Lessons From King Gillette
What modern marketers can learn from Gillette’s business model. My Polish/Czechoslovakian genes didn’t…
Employer Branding: What It Is and Why It Matters
Numbers don’t lie. Having a strong employer brand is a must-have for growing companies today. I’m a…
The Unnaturals: What Roy Hobbs Can Teach Us About Marketing
Marketing is hard. Here’s what to do about it. Roy Hobbs was born to play baseball. In the 1984 film The…
Let Your Voice Guide Your Brand
What companies say is just as important as how they look. In 1976, two college dropouts started a…
VP of Sales and Marketing, VP of Marketing and Sales, or Neither?
What Seinfeld taught me about sales and marketing job titles.
There's a Reason Why No One's Responding to Your Hiring Billboard
Your recruitment billboard is not working. Here’s what to do. Drive any well-traveled highway and you’ll…
5 Hacks for Choosing Engaging B2B Blog Topics
Content marketing, and blogging in particular, is a relatively easy and low-cost marketing tactic that…
B2B Marketing is (Not) Boring
Business-to-business (B2B) marketing is boring, analytical, and hopelessly left-brained. That’s been the…
You've Got E-Mail: Implementing B2B Marketing's Most Popular Tactic
B2B marketers rely on email marketing more than any other marketing tactic, according to the latest…
How to Use Nurturing to Turn Leads into Customers
The business-to-business (B2B) buying cycle can last months or longer, particularly if the capital…
Measure Your Marketing to Find Qualified Leads
“What gets measured gets done.” It’s a popular business adage, and for good reason. The practice of…
Marketing to Multiple Decision Makers? Start with Buyer Personas.
In contrast to much consumer buying, the business-to-business (B2B) buying decision is rarely made solo.…
Revel Named One of West Michigan’s Best and Brightest Companies to Work For the Fifth Time
Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2021. This marks…
The Differentiation Difference: Marketing for Commodity Manufacturers
All marketers benefit from branding that clearly communicates what they have to offer and differentiates…
Five Biggest Marketing Mistakes Manufacturers are Making in the COVID-19 Economy
U.S. manufacturing production dipped 19.7 percent in April 2020 compared to the previous year, according…
Revel and Borns B2B join forces
Furthering its mission of building strong brands that grow manufacturing businesses, Revel has acquired…
Metrics Every Manufacturer Should Be Measuring
You’ve been hitting the gym for a few months now, opting for salad at lunch, and trading in that six…
Top 5 Reasons Manufacturers Need Digital Marketing
The 4th Industrial Revolution. IIoT. Artificial Intelligence. Robotic technology. These aren’t just buzz…
5 Ways Outsourcing Helps Manufacturing Marketing Managers
Many small to mid-size businesses are uncertain about investing in marketing, however, to succeed in…
Marketing Solutions For Your Skilled Labor Search
Nobody likes searching for things. It’s frustrating, right? Besides, there are typically consequences…
Here’s to All the Manufacturers Out There: Happy MFG Day
As a marketing team with a passion for manufacturing, we couldn’t be more excited to honor the industry…
Secrets to Successful Recruitment Using Social Media
Wow! Has the job market changed or what? Back in the day when people were looking for work, they pounded…
The Website and the Three Little Tips to Attract Employees
Once upon a time, manufacturing employees weren’t hard to come by, but unfortunately, that’s just no…
Is Your Manufacturing Website Missing Videos?
If you’re missing videos on your manufacturing website, you’re also missing something else: a major…
4 Faux Pas to Avoid in Industrial Website Design
Woo-hoo! You have a website. Unfortunately, so do over a billion other people and companies. The fact of…
What Manufacturers Can Expect with Outdated Websites
The old school way of thinking is that manufacturing is dirty, loud and sweaty, but a lot has changed…
How to Drive Conversions with the Right Content
They started out as online diaries of sorts, with people sharing their every waking moment with the…
5 Tips to Capture leads Lost in Your Sales Funnel
We all know that a funnel is used to channel down large quantities of stuff, like flour or oil if you’re…
Weeding Out Your Website’s Unqualified Leads
Manufacturers everywhere want to increase leads, but not all leads are created equal, are they? While…
How to Create Content that Resonates with Engineers
How many of you have heard this one before? An optimist, a pessimist and an engineer walk into a bar...
Michigan Manufacturing: Embracing Tech and Talent to Fuel the Future
Michigan is making national news. You wouldn’t blame cynics if they greeted that statement with a…
