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How to Refocus Your Marketing to Persevere Through COVID-19

Keeping your business afloat during this most difficult time means inevitably needing to cut back on…

Revel's Top 5 Super Bowl LIV Ads

There are certain things you can always count on after the Super Bowl. There will be a pretty good-sized…

Having Processes in Place Makes You an Employer of Choice

As manufacturers, you like a well documented process as much as the next guy, right? After all, it’s…

Analytics Show You Should Say No to Sliders (Sorry)

While marketing analytics typically conjure up thoughts of website traffic or social followings, the…

The 3 Essential Components of Marketing Analytics

Don’t tell our baseball fanatic/CEO Jason, but collecting data is on the verge of surpassing the sport…

The Switch from Seeking Skilled Labor to Being Sought-After

Take it from Captain Obvious: one of the biggest challenges manufacturers face today is finding skilled…

Good Marketing Strategies Start with Doing Your Homework

Funny thing about building a strong marketing strategy...there’s a strategy behind it! 

How to Align Marketing Strategies to Business Goals

Spoiler: if you want your marketing to be effective and make an impact on the big picture of the…

The Difference Between a Marketing Strategy and a Tactic

What came first, the chicken or the egg? Why did the chicken cross the road? And why do burning…

Revel News: New Face. New Hat.

Changes are underway at Revel. No, we still haven’t moved into our new building, but we are continuing…

How Branding Can Build Your Manufacturing Business

Ever realize you need to run to the store for milk and figure you’ll be in and out so fast, why change…

Signs You Should Consider Rebranding

Sometimes it’s obvious when you need a change. If people think you’re on your way to a throwback 70’s…

Revel's Top 5 Super Bowl LIII Ads

The polar vortex and Michigan finally parted ways, so at last we could all get off the couch and venture…

Metrics Every Manufacturer Should Be Measuring

You’ve been hitting the gym for a few months now, opting for salad at lunch, and trading in that six…

Top 5 Reasons Manufacturers Need Digital Marketing

The 4th Industrial Revolution. IIoT. Artificial Intelligence. Robotic technology. These aren’t just buzz…

5 Ways Outsourcing Helps Manufacturing Marketing Managers

Many small to mid-size businesses are uncertain about investing in marketing, however, to succeed in…

Marketing Solutions For Your Skilled Labor Search

Nobody likes searching for things. It’s frustrating, right? Besides, there are typically consequences…

Here’s to All the Manufacturers Out There: Happy MFG Day

As a marketing team with a passion for manufacturing, we couldn’t be more excited to honor the industry…

Secrets to Successful Recruitment Using Social Media

Wow! Has the job market changed or what? Back in the day when people were looking for work, they pounded…

The Website and the Three Little Tips to Attract Employees

Once upon a time, manufacturing employees weren’t hard to come by, but unfortunately, that’s just no…

Is Your Manufacturing Website Missing Videos?

  If you’re missing videos on your manufacturing website, you’re also missing something else: a major…

4 Faux Pas to Avoid in Industrial Website Design

Woo-hoo! You have a website. Unfortunately, so do over a billion other people and companies. The fact of…

What Manufacturers Can Expect with Outdated Websites

The old school way of thinking is that manufacturing is dirty, loud and sweaty, but a lot has changed…

3 Strategies to Align Marketing and Sales Operations

It’s an issue that goes way back. Heck, the caveman selling the wheel was likely thinking,”What kind of…

How to Drive Conversions with the Right Content

They started out as online diaries of sorts, with people sharing their every waking moment with the…

5 Tips to Capture leads Lost in Your Sales Funnel

We all know that a funnel is used to channel down large quantities of stuff, like flour or oil if you’re…

Weeding Out Your Website’s Unqualified Leads

Manufacturers everywhere want to increase leads, but not all leads are created equal, are they? While…

How to Create Content that Resonates with Engineers

How many of you have heard this one before? An optimist, a pessimist and an engineer walk into a bar...

Target the Right Customers for Your Manufacturing Company

Narrow-mindedness isn’t typically considered a good thing, however, when it comes to marketing,…

Why Are Personas So Important for Industrial Marketing?

Two words: qualified leads. Actually, here are two more: increased sales.

You Are 5 Questions Away from Your Target Audience

If you manufacture, let’s say baby strollers, there’s a baby somehow involved in your buyer’s life,…

Get with the Google Ad Lingo

If you’re like most business execs, you’ve got a lot of stuff to do, and we’re thinking that deciphering…

Decision Time: The Last Stop on the Buyer's Journey

The buyer’s journey starts with awareness (Hey, I have a problem!), moves to consideration (What are my…

Consideration: Stop #2 on the Buyer’s Journey

The fact that you are extremely irritable has triggered the realization that you are in need of some…

Awareness: Let the Buyer’s Journey Begin

Before people consider making a purchase from you, they need to realize you actually exist, and also…

4  Mind-Blowing Blogging Benefits

What’s in it for me? Fair question, right? Most people want to know how something will benefit them…

Get More Bang Out of Your Blog

Write less, promote more. For marketing people, this mantra ranks right up there with make love not war!…

Top 5 Super Bowl LII Ads

Well, another Super Bowl is in the books. Finally the pre-game stuff ended, and we could all move on to…

What Your Analytics Are Trying to Tell You

Sometimes it can feel like you need a magic decoder ring to determine what the heck your analytic data…

Analytics: 4 Steps to Measuring Performance Like a Pro

Analytics has become quite the buzz word, but what the heck is all the buzz about? Collecting a bunch of…

How to Make Employees Miserable and Want to Leave

Employee satisfaction is a big deal. It’s what makes your staff members want to come in every morning…

How to Build an Amazing Email That Gets Results

Odds are you’re receiving an email right this very minute. Blink and your inbox is full all over again.…

5 Tips to Ensure Your Videos are Actually Viewed

Using video in your marketing is a great way to engage consumers and persuade them to act. You’ve seen…