How to Refocus Your Marketing to Persevere Through COVID-19
Keeping your business afloat during this most difficult time means inevitably needing to cut back on…
Revel's Top 5 Super Bowl LIV Ads
There are certain things you can always count on after the Super Bowl. There will be a pretty good-sized…
Having Processes in Place Makes You an Employer of Choice
As manufacturers, you like a well documented process as much as the next guy, right? After all, it’s…
Analytics Show You Should Say No to Sliders (Sorry)
While marketing analytics typically conjure up thoughts of website traffic or social followings, the…
The 3 Essential Components of Marketing Analytics
Don’t tell our baseball fanatic/CEO Jason, but collecting data is on the verge of surpassing the sport…
The Switch from Seeking Skilled Labor to Being Sought-After
Take it from Captain Obvious: one of the biggest challenges manufacturers face today is finding skilled…
Good Marketing Strategies Start with Doing Your Homework
Funny thing about building a strong marketing strategy...there’s a strategy behind it!
How to Align Marketing Strategies to Business Goals
Spoiler: if you want your marketing to be effective and make an impact on the big picture of the…
The Difference Between a Marketing Strategy and a Tactic
What came first, the chicken or the egg? Why did the chicken cross the road? And why do burning…
Revel News: New Face. New Hat.
Changes are underway at Revel. No, we still haven’t moved into our new building, but we are continuing…
How Branding Can Build Your Manufacturing Business
Ever realize you need to run to the store for milk and figure you’ll be in and out so fast, why change…
Signs You Should Consider Rebranding
Sometimes it’s obvious when you need a change. If people think you’re on your way to a throwback 70’s…
Revel's Top 5 Super Bowl LIII Ads
The polar vortex and Michigan finally parted ways, so at last we could all get off the couch and venture…
Metrics Every Manufacturer Should Be Measuring
You’ve been hitting the gym for a few months now, opting for salad at lunch, and trading in that six…
Top 5 Reasons Manufacturers Need Digital Marketing
The 4th Industrial Revolution. IIoT. Artificial Intelligence. Robotic technology. These aren’t just buzz…
5 Ways Outsourcing Helps Manufacturing Marketing Managers
Many small to mid-size businesses are uncertain about investing in marketing, however, to succeed in…
Marketing Solutions For Your Skilled Labor Search
Nobody likes searching for things. It’s frustrating, right? Besides, there are typically consequences…
Here’s to All the Manufacturers Out There: Happy MFG Day
As a marketing team with a passion for manufacturing, we couldn’t be more excited to honor the industry…
Secrets to Successful Recruitment Using Social Media
Wow! Has the job market changed or what? Back in the day when people were looking for work, they pounded…
The Website and the Three Little Tips to Attract Employees
Once upon a time, manufacturing employees weren’t hard to come by, but unfortunately, that’s just no…
Is Your Manufacturing Website Missing Videos?
If you’re missing videos on your manufacturing website, you’re also missing something else: a major…
4 Faux Pas to Avoid in Industrial Website Design
Woo-hoo! You have a website. Unfortunately, so do over a billion other people and companies. The fact of…
What Manufacturers Can Expect with Outdated Websites
The old school way of thinking is that manufacturing is dirty, loud and sweaty, but a lot has changed…
3 Strategies to Align Marketing and Sales Operations
It’s an issue that goes way back. Heck, the caveman selling the wheel was likely thinking,”What kind of…
How to Drive Conversions with the Right Content
They started out as online diaries of sorts, with people sharing their every waking moment with the…
5 Tips to Capture leads Lost in Your Sales Funnel
We all know that a funnel is used to channel down large quantities of stuff, like flour or oil if you’re…
Weeding Out Your Website’s Unqualified Leads
Manufacturers everywhere want to increase leads, but not all leads are created equal, are they? While…
How to Create Content that Resonates with Engineers
How many of you have heard this one before? An optimist, a pessimist and an engineer walk into a bar...
Target the Right Customers for Your Manufacturing Company
Narrow-mindedness isn’t typically considered a good thing, however, when it comes to marketing,…
Why Are Personas So Important for Industrial Marketing?
Two words: qualified leads. Actually, here are two more: increased sales.
You Are 5 Questions Away from Your Target Audience
If you manufacture, let’s say baby strollers, there’s a baby somehow involved in your buyer’s life,…
How Can Social Media Possibly Help Manufacturers?
Listen, we get it. As a manufacturer, you can’t imagine yourself hanging out with the likes of funny…
Does Paid Advertising on Social Platforms Pay Off?
While Google Adwords continue to reign in the world of online paid advertising, Facebook ads aren’t far…
4 Strategies for Google AdWords Success
No one wants to throw money to the wind, out the window, or down the drain, which is a big reason…
Get with the Google Ad Lingo
If you’re like most business execs, you’ve got a lot of stuff to do, and we’re thinking that deciphering…
Decision Time: The Last Stop on the Buyer's Journey
The buyer’s journey starts with awareness (Hey, I have a problem!), moves to consideration (What are my…
Consideration: Stop #2 on the Buyer’s Journey
The fact that you are extremely irritable has triggered the realization that you are in need of some…
Awareness: Let the Buyer’s Journey Begin
Before people consider making a purchase from you, they need to realize you actually exist, and also…
4 Mind-Blowing Blogging Benefits
What’s in it for me? Fair question, right? Most people want to know how something will benefit them…
Get More Bang Out of Your Blog
Write less, promote more. For marketing people, this mantra ranks right up there with make love not war!…
Keep Consistent and Blog On
Consistent blogging increases your chances of being ranked high in search engines by 434%. Holy cow!
Recipe for the Best Blog Ever
Your blog has an agenda longer than a quarterly corporate meeting. It has to be engaging, provide value,…
3 Reasons Not Optimizing Digital Marketing is Not an Option
Why should you optimize?
Are Keywords Still Significant?
Ever talk to someone who likes to say “like” like all the time. It can be, like, distracting after a…
The Ultimate SEO Cheat Sheet
Someone is looking online for a thing-a-ma-bob, which is exactly what you happen to make. Surely you’ll…
Top 5 Super Bowl LII Ads
Well, another Super Bowl is in the books. Finally the pre-game stuff ended, and we could all move on to…
What Your Analytics Are Trying to Tell You
Sometimes it can feel like you need a magic decoder ring to determine what the heck your analytic data…
Analytics: 4 Steps to Measuring Performance Like a Pro
Analytics has become quite the buzz word, but what the heck is all the buzz about? Collecting a bunch of…
How to Make Employees Miserable and Want to Leave
Employee satisfaction is a big deal. It’s what makes your staff members want to come in every morning…
How to Build an Amazing Email That Gets Results
Odds are you’re receiving an email right this very minute. Blink and your inbox is full all over again.…
Is Your Company Newsletter a Snooze Letter?
How valuable is email marketing in attracting and retaining customers? Well, consider this: by 2020 it’s…
5 Tips to Ensure Your Videos are Actually Viewed
Using video in your marketing is a great way to engage consumers and persuade them to act. You’ve seen…
