Measuring B2B Marketing Results: Unlocking Growth with Data-Driven Insights
If you build it right, they will come.
Employer Branding: What Medical Device Manufacturers Need To Know
A strong employer brand is a medical device manufacturer’s secret weapon for winning the war for talent.
Top 10 Talent Acquisition Marketing Tactics for Finding Employees
A how-to guide to the best marketing tactics for attracting and retaining employees.
Brand Refresh vs. Rebrand: What’s Best For Your Company?
No budget for a rebrand? Consider a brand refresh.
Great Marketing Starts with a Great Strategy
A sound strategy is the key to a successful marketing effort.
A First-timers Take on MD&M West
From artificial intelligence to the metaverse, MD&M West has it all.
Talent Acquisition Marketing: A Guide for Business Leaders
The same old, same old doesn’t cut it when it comes to attracting top talent.
10 Audiobooks for Businesspeople Who Don’t Have Time To Read
Audiobooks are books too.
What You Need to Know About Google Analytics 4
The gold standard in website analytics is getting a major upgrade.
Making a New Year’s Marketing Resolution That Actually Works
A useful guide to annual marketing planning.
Choosing the Right Advertising Media
Media is a both-and, not an either-or proposition.
Top Advertising Jingles of All-Time
Jingles are music to advertisers' ears.
The Best Thanksgiving Sides
Thanksgiving and side dishes go together like turkey and naps.
You Finished Your Strategic Plan. Now What?
Strategic plans and marketing are a winning combination.
When Is It Time To Upgrade My Website?
Websites have a shelf life, just like everything else.
4 Tips For a Successful Employee Recruitment Campaign
The war for talent is far from over.
How To Be a Great Client
A great client/agency relationship starts with trust.
What Coaching Youth Sports Taught Me About Marketing
Coaching and marketing are more alike than you think.
Why Effective Communication Is So Difficult
Message sent doesn’t always mean message received.
B2B Marketing's New Ballgame
Business-to-business (B2B) marketing doesn’t have to be boring. It also doesn’t have to follow the…
What Businesses Need To Know About the Metaverse
A business primer for the metaverse.
How to Create a Customer-Centric Culture
Creating a customer-centric culture starts with treating your employees like royalty.
Are You Practicing Atomic Habits?
Practice makes perfect when it comes to your habits.
When To Hire a Fractional Marketing Team
Fielding the right team makes all the difference.
The First Step in Building a Website
If you build it right, they will come.
Aligning Marketing Strategies With Business Goals
For marketing to make a positive impact on your company, you can’t operate in silos.
Why Marketing Data Without Insights Is Meaningless
What’s wrong with marketing analytics and electronic health records and how to fix it.
The Best Office Movie and TV Scenes
A new major award pays homage to the best scenes about the American workplace.
Masters In Marketing Agency: Baseball and Business [Podcast]
America's Pastime has more in common with the agency business than you might think.
Think Twice Before Using That Next Exclamation Point
Our obsession with the exclamation point has reached an unhealthy level.
Are You Open For Business?
How to make the most out of your Google Business Profile.
Why Marketing Should Run Your Hiring Process [Podcast]
A successful hiring campaign is a team effort.
The Difference Between B2B and B2C Marketing
It’s not quite apples and oranges, but it’s close.
HR and Marketing Alignment Is the Key to a Strong Employer Brand
Getting on the same page begins with getting in the same room.
How To Know If Your Marketing Is Working
Measuring marketing ROI starts by asking the right question. If a tree falls in a forest and no one is…
Thinking Strategically Is Easier Said Than Done
A simple guide to marketing goals, strategies, and tactics. There’s a scene in the Princess Bride where…
8 Tips for a Killer Careers Page
How to make most of the most important page on your website for attracting talent. I gave a presentation…
Why B2B Companies Need a Written Marketing Communications Plan
What gets written down gets done. A 1979 Harvard study on goal setting asked their MBA graduating class…
Stop Leading With Your Hourly Rate In Your Recruitment Ads
Job applicants don’t care as much about what you’re paying as you think. I’m addicted to hiring…
Southwest's 'Why' Fail
How Southwest Airlines forgot about its higher purpose at a critical time. It sucks when a brand you…
Marketing Lessons From King Gillette
What modern marketers can learn from Gillette’s business model. My Polish/Czechoslovakian genes didn’t…
Employer Branding: What It Is and Why It Matters
Numbers don’t lie. Having a strong employer brand is a must-have for growing companies today. I’m a…
The Unnaturals: What Roy Hobbs Can Teach Us About Marketing
Marketing is hard. Here’s what to do about it. Roy Hobbs was born to play baseball. In the 1984 film The…
Let Your Voice Guide Your Brand
What companies say is just as important as how they look. In 1976, two college dropouts started a…
VP of Sales and Marketing, VP of Marketing and Sales, or Neither?
What Seinfeld taught me about sales and marketing job titles.
There's a Reason Why No One's Responding to Your Hiring Billboard
Your recruitment billboard is not working. Here’s what to do. Drive any well-traveled highway and you’ll…
B2B Marketing is (Not) Boring
Business-to-business (B2B) marketing is boring, analytical, and hopelessly left-brained. That’s been the…
National Lampoon's Christmas Vacation opens up with Chevy Chase (a.k.a. Clark Griswold) behind the wheel…
The Power of Walking
I’ve been a dedicated walker ever since I got my Fitbit 6 years ago. I don’t run. If Mark Twain were a…
Over the course of his thirty-year career in public television, Fred Rogers taught us about ourselves,…
The Polar Express is one of my favorite Christmas movies. The film scores points with me on two fronts.…
The Right Stuff
The Right Stuff is the story of the beginnings of the U.S. space program and the first seven Mercury…
Revel Celebrates 10 Years
In the fall of 2010, we were looking for the right way to announce Revel to the world. In our case, the…
Five Biggest Marketing Mistakes Manufacturers are Making in the COVID-19 Economy
U.S. manufacturing production dipped 19.7 percent in April 2020 compared to the previous year, according…
The ABC's of Remote Selling for Manufacturers
People from all walks of life were left scrambling to adjust to working remotely when coronavirus hit…
Refresh Your Recruiting Tools for the Post-Coronavirus Economy
The start of 2020 found manufacturers confronting a tighter labor market than ever, as the US…
Getting Traction for Your Business in 2020
As the decade that gave us 21 Marvel Cinematic Universe films, the rise of Amazon’s virtual assistant…
You're using analytics, but are you covering all the bases?
Marketing analytics are more important to manufacturers than ever before. Here’s what you need to know:…
What's the Buyer's Journey and Why Should You Care?
Think about it. You don’t just go out and make a major purchase. First, you realize you want or need…
Are you a T-shaped person?
If you’re a leader at your company looking to transform your business, it’s important to ask yourself,…
The History of Cyber Monday
Admit it. You’re planning on doing some online holiday shopping today. You’re not alone. Americans are…
5 Reasons Why Video Marketing Works
Allow me to open this blog post with a few facts (and GIFs) about video :
Michigan Manufacturing: Embracing Tech and Talent to Fuel the Future
Michigan is making national news. You wouldn’t blame cynics if they greeted that statement with a…
Rocks, Pebbles, and Sand
I was reminded of the analogy of the rocks, pebbles, and sand recently. Full disclosure: I didn’t come…
What makes Revel unique?
Whenever someone says the word “unique,” I can’t help but think of Tyler Durden’s quote from Fight Club.
It's not creative unless it sells
This year, Super Bowl advertisers shelled out a record $5 million for a 30-second television spot.…
Don’t widen the plate
This is a story about a retired college baseball coach. Although this is a tale about baseball, there’s…
What is inbound marketing?
Imagine an aspiring pasta chef honing their craft in a quaint Italian village. Looking for inspiration,…
Finding Your Bull's-Eye
Who doesn’t want to live a more fulfilling, stress-free life? Finding your Bull’s-eye can help…
Revel Announces New Focus on Serving Manufacturers
Revel has a rich history of building brands, developing websites, and producing compelling marketing for…
World Baseball Classic Win for Team USA Delivers an Iconic American Photo
"USA! USA! USA!" The chants rained down from the Dodger Stadium crowd as Team USA hoisted the World…
Made in the USA Just Got More Badass Thanks to Kid Rock
Tired of seeing American manufacturing jobs go overseas, Kid Rock is endorsing a new grill to help bring…
Gaining Traction and the Beauty of the One-Page Business Plan
If you’re like most entrepreneurs, there’s a fine line between your business and personal life. When…
How to be the Ideal Team Player
During the 1999 offseason, the Detroit Tigers made a blockbuster 9-player trade with the Texas Rangers.…
6 ways to overcome Blogger's Block
Back in January, I resolved to blog once a week. I must confess that I haven’t lived up to that…
How to Avoid Death by Meeting
We’ve all been there. Sitting in a meeting that’s dragging on, sucking the life out of us, draining the…
3 Reasons to move your website from Joomla to WordPress
It doesn’t matter if you’re a business, nonprofit, or mommy blogger extraordinaire, keeping your website…
You've launched your new website. Now what?
You spent all this time creating an awesome website. Your new site looks phenomenal on a desktop…
Start With Why to Find Your Organization’s Purpose
Most businesses know what they do and how they do it. Very few know why they exist. Defining that Why is…
Uber’s new brand exemplifies modern-day branding
Mobile transportation pioneer Uber recently unveiled a new brand. Gone is the iconic 'U' logo replaced…
Getting Things Done is as easy as 1-2-3
Being in a perpetual state of overwhelm is a defeating feeling. A recent study revealed that a typical…
Being smart starts with SMART Goals
Whether you’re trying to finish an important project at work or complete your first 5K race, goal…
4 Reasons You Should Blog About It
One of my New Year’s Resolutions was to blog once a week. I used to blog. I like blogging. Then life got…