West Michigan’s Best and Brightest Companies to Work For Highlights Revel for the Seventh Time
Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2023. This marks…
Measuring B2B Marketing Results: Unlocking Growth with Data-Driven Insights
If you build it right, they will come.
Employer Branding: What Medical Device Manufacturers Need To Know
A strong employer brand is a medical device manufacturer’s secret weapon for winning the war for talent.
Top 10 Talent Acquisition Marketing Tactics for Finding Employees
A how-to guide to the best marketing tactics for attracting and retaining employees.
B2B and Social Media: Making Your Brand Stand Out with Brand Engagement
Brand engagement is about connecting with customers over time.
Brand Refresh vs. Rebrand: What’s Best For Your Company?
No budget for a rebrand? Consider a brand refresh.
Great Marketing Starts with a Great Strategy
A sound strategy is the key to a successful marketing effort.
How to Use Storytelling in Marketing
Storytelling is an essential part of good marketing.
A First-timers Take on MD&M West
From artificial intelligence to the metaverse, MD&M West has it all.
Talent Acquisition Marketing: A Guide for Business Leaders
The same old, same old doesn’t cut it when it comes to attracting top talent.
10 Audiobooks for Businesspeople Who Don’t Have Time To Read
Audiobooks are books too.
What You Need to Know About Google Analytics 4
The gold standard in website analytics is getting a major upgrade.
A Writer’s Perspective on ChatGPT and AI Writing
It’s not the end all be all, but it’s a good place to start.
Making a New Year’s Marketing Resolution That Actually Works
A useful guide to annual marketing planning.
Choosing the Right Advertising Media
Media is a both-and, not an either-or proposition.
B2B and Social Media Marketing: How to Run Facebook Ads
Facebook isn’t just a social network; it’s a great advertising tool.
The Best Thanksgiving Sides
Thanksgiving and side dishes go together like turkey and naps.
You Finished Your Strategic Plan. Now What?
Strategic plans and marketing are a winning combination.
B2B and Social Media Marketing: What Makes Good Content?
You’re on social media. Now, what do you post?
When Is It Time To Upgrade My Website?
Websites have a shelf life, just like everything else.
4 Tips For a Successful Employee Recruitment Campaign
The war for talent is far from over.
What Coaching Youth Sports Taught Me About Marketing
Coaching and marketing are more alike than you think.
B2B and Social Media: You Should Be On Facebook
Social media is here to stay. So, how do you make the most of it?
Why Effective Communication Is So Difficult
Message sent doesn’t always mean message received.
B2B Marketing's New Ballgame
Business-to-business (B2B) marketing doesn’t have to be boring. It also doesn’t have to follow the…
What Businesses Need To Know About the Metaverse
A business primer for the metaverse.
How to Create a Customer-Centric Culture
Creating a customer-centric culture starts with treating your employees like royalty.
Are You Practicing Atomic Habits?
Practice makes perfect when it comes to your habits.
When To Hire a Fractional Marketing Team
Fielding the right team makes all the difference.
Aligning Marketing Strategies With Business Goals
For marketing to make a positive impact on your company, you can’t operate in silos.
Why Marketing Data Without Insights Is Meaningless
What’s wrong with marketing analytics and electronic health records and how to fix it.
The Best Office Movie and TV Scenes
A new major award pays homage to the best scenes about the American workplace.
![Masters In Marketing Agency: Baseball and Business [Podcast]](https://1810059.fs1.hubspotusercontent-na1.net/hub/1810059/hubfs/headphones-blog.jpg?width=1300&name=headphones-blog.jpg)
Masters In Marketing Agency: Baseball and Business [Podcast]
America's Pastime has more in common with the agency business than you might think.
We're Hiring a Senior Graphic Designer
For over 20 years, Revel has been growing business-to-business (B2B) companies by developing compelling…
Amber Vlietstra Joins Revel as Content Specialist
Revel is pleased to announce the firm has hired Amber Vlietstra as content specialist. Amber’s…
Think Twice Before Using That Next Exclamation Point
Our obsession with the exclamation point has reached an unhealthy level.
![Why Marketing Should Run Your Hiring Process [Podcast]](https://1810059.fs1.hubspotusercontent-na1.net/hub/1810059/hubfs/podcast-blog.jpg?width=1300&name=podcast-blog.jpg)
Why Marketing Should Run Your Hiring Process [Podcast]
A successful hiring campaign is a team effort.
The Difference Between B2B and B2C Marketing
It’s not quite apples and oranges, but it’s close.
HR and Marketing Alignment Is the Key to a Strong Employer Brand
Getting on the same page begins with getting in the same room.
How To Know If Your Marketing Is Working
Measuring marketing ROI starts by asking the right question. If a tree falls in a forest and no one is…
Thinking Strategically Is Easier Said Than Done
A simple guide to marketing goals, strategies, and tactics. There’s a scene in the Princess Bride where…
8 Tips for a Killer Careers Page
How to make most of the most important page on your website for attracting talent. I gave a presentation…
Why B2B Companies Need a Written Marketing Communications Plan
What gets written down gets done. A 1979 Harvard study on goal setting asked their MBA graduating class…
Stop Leading With Your Hourly Rate In Your Recruitment Ads
Job applicants don’t care as much about what you’re paying as you think. I’m addicted to hiring…
Southwest's 'Why' Fail
How Southwest Airlines forgot about its higher purpose at a critical time. It sucks when a brand you…
Marketing Lessons From King Gillette
What modern marketers can learn from Gillette’s business model. My Polish/Czechoslovakian genes didn’t…
Employer Branding: What It Is and Why It Matters
Numbers don’t lie. Having a strong employer brand is a must-have for growing companies today. I’m a…
The Unnaturals: What Roy Hobbs Can Teach Us About Marketing
Marketing is hard. Here’s what to do about it. Roy Hobbs was born to play baseball. In the 1984 film The…
We’re Looking for a Copywriter Who Can Write a Better Headline Than This One
For over 20 years, Revel has been growing business-to-business (B2B) companies by developing compelling…
Let Your Voice Guide Your Brand
What companies say is just as important as how they look. In 1976, two college dropouts started a…
VP of Sales and Marketing, VP of Marketing and Sales, or Neither?
What Seinfeld taught me about sales and marketing job titles.
There's a Reason Why No One's Responding to Your Hiring Billboard
Your recruitment billboard is not working. Here’s what to do. Drive any well-traveled highway and you’ll…
5 Hacks for Choosing Engaging B2B Blog Topics
Content marketing, and blogging in particular, is a relatively easy and low-cost marketing tactic that…
Sarah Powers Named Vice President of Account Services at Revel
Muskegon-based marketing agency Revel announces Sarah Powers’ promotion to Vice President of Account…
Five Features of Compelling B2B Social Media
Social media is a marketing tactic used by 75% of business-to-business (B2B) marketers, according to the…
B2B Marketing is (Not) Boring
Business-to-business (B2B) marketing is boring, analytical, and hopelessly left-brained. That’s been the…
You've Got E-Mail: Implementing B2B Marketing's Most Popular Tactic
B2B marketers rely on email marketing more than any other marketing tactic, according to the latest…
Marketing Malpractice
National Lampoon's Christmas Vacation opens up with Chevy Chase (a.k.a. Clark Griswold) behind the wheel…
The Power of Walking
I’ve been a dedicated walker ever since I got my Fitbit 6 years ago. I don’t run. If Mark Twain were a…
How to Set Your Marketing Budget
A marketing budget without a plan is as incomplete as a plan that has no funding. While the former…
How to Use Nurturing to Turn Leads into Customers
The business-to-business (B2B) buying cycle can last months or longer, particularly if the capital…
Measure Your Marketing to Find Qualified Leads
“What gets measured gets done.” It’s a popular business adage, and for good reason. The practice of…
Marketing to Multiple Decision Makers? Start with Buyer Personas.
In contrast to much consumer buying, the business-to-business (B2B) buying decision is rarely made solo.…
Revel Named One of West Michigan’s Best and Brightest Companies to Work For the Fifth Time
Revel has been named one of West Michigan’s Best and Brightest Companies to Work For in 2021. This marks…
How To Develop An Effective Brand Strategy
Does your brand reflect and convey your organization’s beliefs, values, and promise? Does it accurately…
Here’s Why B2C Tactics Don’t Work on B2B Audiences
We’re all bombarded with business-to-consumer (B2C) advertising messages, day in and day out. And while…
Helpfulness
Over the course of his thirty-year career in public television, Fred Rogers taught us about ourselves,…
Dependability
The Polar Express is one of my favorite Christmas movies. The film scores points with me on two fronts.…
The Right Stuff
The Right Stuff is the story of the beginnings of the U.S. space program and the first seven Mercury…
Buyers Have Changed. Your Marketing Plan Should, Too.
Most of us have had to make marketing changes over the past year, pivoting to find new ways to reach…
Are you neglecting your biggest growth opportunity?
In business as in life, healthy relationships are worth nurturing. Humans tend to be more receptive to…
We’re looking for a Curious Social Media Coordinator
We are seeking a part-time or contract copywriter with experience in social media management, blogging,…
The Differentiation Difference: Marketing for Commodity Manufacturers
All marketers benefit from branding that clearly communicates what they have to offer and differentiates…
Revel Celebrates 10 Years
In the fall of 2010, we were looking for the right way to announce Revel to the world. In our case, the…
Five Biggest Marketing Mistakes Manufacturers are Making in the COVID-19 Economy
U.S. manufacturing production dipped 19.7 percent in April 2020 compared to the previous year, according…
The ABC's of Remote Selling for Manufacturers
People from all walks of life were left scrambling to adjust to working remotely when coronavirus hit…
Using surveys to inform your strategic marketing plan
A strategic marketing plan is key to ensuring that a manufacturer’s marketing efforts will yield…
80% of all web traffic will be video-based by 2021.
No matter your industry, video is a valuable tool to educate, create brand awareness, and attract…
3 Ways Keyword Research Optimizes Lead Generation
Optimization is all about attracting your audience -- the right audience -- based on the keywords they…
5 Ways to Generate Leads After Your Conference or Trade Show Gets Canceled
During the pandemic, we’ve all had our share of things canceled or postponed. And if you’re like me,…
Refresh Your Recruiting Tools for the Post-Coronavirus Economy
The start of 2020 found manufacturers confronting a tighter labor market than ever, as the US…
Revel Recognized as Four-Time Winner of West Michigan's 101 Best and Brightest Companies To Work For
For the fourth time, Revel has been honored by the Best and Brightest competition as one of West…
Sarah's Zoom Meeting Tips
Sarah's not only an awesome account manager, but she also happens to be our very own Zoom Guru. Here's…
How to Refocus Your Marketing to Persevere Through COVID-19
Keeping your business afloat during this most difficult time means inevitably needing to cut back on…
Communicating with Your Employees and Customers About Coronavirus
It’s been a whirlwind past couple of days. Coronavirus (COVID-19) has canceled major events, closed…
Using Digital Ads to Attract Qualified Leads and Skilled Employees
What do qualified leads and qualified job candidates have in common? They're both elusive breeds that…
How to Build the Ultimate Contact Page to Generate Leads
It’s not uncommon for a website to have a contact page, but it is common for companies to not really put…
Revel and Borns B2B join forces
Furthering its mission of building strong brands that grow manufacturing businesses, Revel has acquired…
Revel's Top 5 Super Bowl LIV Ads
There are certain things you can always count on after the Super Bowl. There will be a pretty good-sized…
Having Processes in Place Makes You an Employer of Choice
As manufacturers, you like a well documented process as much as the next guy, right? After all, it’s…
Getting Traction for Your Business in 2020
As the decade that gave us 21 Marvel Cinematic Universe films, the rise of Amazon’s virtual assistant…
Analytics Show You Should Say No to Sliders (Sorry)
While marketing analytics typically conjure up thoughts of website traffic or social followings, the…
The 3 Essential Components of Marketing Analytics
Don’t tell our baseball fanatic/CEO Jason, but collecting data is on the verge of surpassing the sport…
The Switch from Seeking Skilled Labor to Being Sought-After
Take it from Captain Obvious: one of the biggest challenges manufacturers face today is finding skilled…
How to Turn Your Marketing Strategy into a Magnet for Your Skilled Labor Search
Technology has transformed many-an-industry, not the least of which is manufacturing. Products are…
Good Marketing Strategies Start with Doing Your Homework
Funny thing about building a strong marketing strategy...there’s a strategy behind it!
How to Align Marketing Strategies to Business Goals
Spoiler: if you want your marketing to be effective and make an impact on the big picture of the…
Maintaining a Sustainable Growth Strategy
For the past few years we have been in a flat growth cycle economically. Yes, manufacturing goods are…
The Difference Between a Marketing Strategy and a Tactic
What came first, the chicken or the egg? Why did the chicken cross the road? And why do burning…
Revel News: New Face. New Hat.
Changes are underway at Revel. No, we still haven’t moved into our new building, but we are continuing…
How Branding Can Build Your Manufacturing Business
Ever realize you need to run to the store for milk and figure you’ll be in and out so fast, why change…
You're using analytics, but are you covering all the bases?
Marketing analytics are more important to manufacturers than ever before. Here’s what you need to know:…
Signs You Should Consider Rebranding
Sometimes it’s obvious when you need a change. If people think you’re on your way to a throwback 70’s…
Revel's Top 5 Super Bowl LIII Ads
The polar vortex and Michigan finally parted ways, so at last we could all get off the couch and venture…
Metrics Every Manufacturer Should Be Measuring
You’ve been hitting the gym for a few months now, opting for salad at lunch, and trading in that six…
Get the Help You Need with Hiring
As a business owner or manager, you can sometimes feel like you’re one of those performers who’s trying…
Win the War for Talent
Revel and Axios HR are teaming up to tackle one of manufacturing's biggest challenges: attracting and…
Top 5 Reasons Manufacturers Need Digital Marketing
The 4th Industrial Revolution. IIoT. Artificial Intelligence. Robotic technology. These aren’t just buzz…
5 Ways Outsourcing Helps Manufacturing Marketing Managers
Many small to mid-size businesses are uncertain about investing in marketing, however, to succeed in…
What Is White Hat SEO and How Can It Help My Business?
Want to improve your business marketing tactics but not sure what more you can do to rank higher in…
Marketing Solutions For Your Skilled Labor Search
Nobody likes searching for things. It’s frustrating, right? Besides, there are typically consequences…
Here’s to All the Manufacturers Out There: Happy MFG Day
As a marketing team with a passion for manufacturing, we couldn’t be more excited to honor the industry…
Secrets to Successful Recruitment Using Social Media
Wow! Has the job market changed or what? Back in the day when people were looking for work, they pounded…
Google Search: How Does It Work?
If you want higher overall web traffic on your website or blog, you must know how the Google search…
The Website and the Three Little Tips to Attract Employees
Once upon a time, manufacturing employees weren’t hard to come by, but unfortunately, that’s just no…
Is Your Manufacturing Website Missing Videos?
If you’re missing videos on your manufacturing website, you’re also missing something else: a major…
4 Faux Pas to Avoid in Industrial Website Design
Woo-hoo! You have a website. Unfortunately, so do over a billion other people and companies. The fact of…
What Manufacturers Can Expect with Outdated Websites
The old school way of thinking is that manufacturing is dirty, loud and sweaty, but a lot has changed…
3 Strategies to Align Marketing and Sales Operations
It’s an issue that goes way back. Heck, the caveman selling the wheel was likely thinking,”What kind of…
How to Drive Conversions with the Right Content
They started out as online diaries of sorts, with people sharing their every waking moment with the…
How to Increase Internet Traffic: 5 Reasons to Start a Blog
Blogging has become an essential tool for any company that wants to jump-start their digital marketing…
5 Tips to Capture leads Lost in Your Sales Funnel
We all know that a funnel is used to channel down large quantities of stuff, like flour or oil if you’re…
Weeding Out Your Website’s Unqualified Leads
Manufacturers everywhere want to increase leads, but not all leads are created equal, are they? While…
How to Create Content that Resonates with Engineers
How many of you have heard this one before? An optimist, a pessimist and an engineer walk into a bar...
Target the Right Customers for Your Manufacturing Company
Narrow-mindedness isn’t typically considered a good thing, however, when it comes to marketing,…
Revel Invests in Downtown Muskegon with New Office
Revel, creators of the Watch Muskegon community marketing campaign, are demonstrating their devotion to…
Why Are Personas So Important for Industrial Marketing?
Two words: qualified leads. Actually, here are two more: increased sales.
You Are 5 Questions Away from Your Target Audience
If you manufacture, let’s say baby strollers, there’s a baby somehow involved in your buyer’s life,…
How Can Social Media Possibly Help Manufacturers?
Listen, we get it. As a manufacturer, you can’t imagine yourself hanging out with the likes of funny…
Does Paid Advertising on Social Platforms Pay Off?
While Google Adwords continue to reign in the world of online paid advertising, Facebook ads aren’t far…
Are You Prepared for the General Data Prevention Regulation (GDPR)?
A while back, Google put out a blog saying they were Getting Ready for Europe’s new data protection…
4 Strategies for Google AdWords Success
No one wants to throw money to the wind, out the window, or down the drain, which is a big reason…
Revel Recognized as a Three Time Winner of West Michigan's 101 Best and Brightest Companies To Work For
GRAND RAPIDS, Mich. - For the 3rd consecutive year, the Best and Brightest competition recognized…
Get with the Google Ad Lingo
If you’re like most business execs, you’ve got a lot of stuff to do, and we’re thinking that deciphering…
Decision Time: The Last Stop on the Buyer's Journey
The buyer’s journey starts with awareness (Hey, I have a problem!), moves to consideration (What are my…
Consideration: Stop #2 on the Buyer’s Journey
The fact that you are extremely irritable has triggered the realization that you are in need of some…
Awareness: Let the Buyer’s Journey Begin
Before people consider making a purchase from you, they need to realize you actually exist, and also…
What's the Buyer's Journey and Why Should You Care?
Think about it. You don’t just go out and make a major purchase. First, you realize you want or need…
4 Mind-Blowing Blogging Benefits
What’s in it for me? Fair question, right? Most people want to know how something will benefit them…
Get More Bang Out of Your Blog
Write less, promote more. For marketing people, this mantra ranks right up there with make love not war!…
Keep Consistent and Blog On
Consistent blogging increases your chances of being ranked high in search engines by 434%. Holy cow!
Recipe for the Best Blog Ever
Your blog has an agenda longer than a quarterly corporate meeting. It has to be engaging, provide value,…
3 Reasons Not Optimizing Digital Marketing is Not an Option
Why should you optimize?
Are Keywords Still Significant?
Ever talk to someone who likes to say “like” like all the time. It can be, like, distracting after a…
Are you a T-shaped person?
If you’re a leader at your company looking to transform your business, it’s important to ask yourself,…
The Ultimate SEO Cheat Sheet
Someone is looking online for a thing-a-ma-bob, which is exactly what you happen to make. Surely you’ll…
Top 5 Super Bowl LII Ads
Well, another Super Bowl is in the books. Finally the pre-game stuff ended, and we could all move on to…
Why It's Not-So-Smart to Not Adjust Your Smart Goals
Setting SMART goals has been a thing for a while now, but just to remind you, this acronym has a few…
5 Reasons Why You Should Absolutely Be Using Analytics
Thank goodness for online shopping, am I right? More and more people are taking advantage of…
What Your Analytics Are Trying to Tell You
Sometimes it can feel like you need a magic decoder ring to determine what the heck your analytic data…
Analytics: 4 Steps to Measuring Performance Like a Pro
Analytics has become quite the buzz word, but what the heck is all the buzz about? Collecting a bunch of…
How to Make Employees Miserable and Want to Leave
Employee satisfaction is a big deal. It’s what makes your staff members want to come in every morning…
How to Build an Amazing Email That Gets Results
Odds are you’re receiving an email right this very minute. Blink and your inbox is full all over again.…
Meet Kelly Kalis: The Latest Reveler to Join Our Team
We needed a Content Specialist and poof - Kelly Kalis appeared! Her timing wasn’t the only thing…
Is Your Company Newsletter a Snooze Letter?
How valuable is email marketing in attracting and retaining customers? Well, consider this: by 2020 it’s…
5 Tips to Ensure Your Videos are Actually Viewed
Using video in your marketing is a great way to engage consumers and persuade them to act. You’ve seen…
The History of Cyber Monday
Admit it. You’re planning on doing some online holiday shopping today. You’re not alone. Americans are…
5 Reasons Why Video Marketing Works
Allow me to open this blog post with a few facts (and GIFs) about video :
Michigan Manufacturing: Embracing Tech and Talent to Fuel the Future
Michigan is making national news. You wouldn’t blame cynics if they greeted that statement with a…
Rocks, Pebbles, and Sand
I was reminded of the analogy of the rocks, pebbles, and sand recently. Full disclosure: I didn’t come…
What makes Revel unique?
Whenever someone says the word “unique,” I can’t help but think of Tyler Durden’s quote from Fight Club.
It's not creative unless it sells
This year, Super Bowl advertisers shelled out a record $5 million for a 30-second television spot.…
Don’t widen the plate
This is a story about a retired college baseball coach. Although this is a tale about baseball, there’s…
A Digital Guide Primer
I remember it so vividly. It remains a clear “before and after moment,” the kind you look back on and…
6 Types of Digital Marketing to Integrate Into Your Next Manufacturing Marketing Strategy
Digital spending will see double-digit growth in the U.S., soaring from $83 billion in 2017 to $129.23…
Revel Welcomes Paul Kessler as Our Account Services Manager and Strategist
Back in April, we began the search for our first Account Services Manager and Strategist position. This…
16 Manufacturing Brands That Stand Out from the Crowd
Manufacturing is central to many businesses and industries. As a manufacturer, it may seem impossible to…
5 Tips for Successfully Positioning Your Manufacturing Brand
Why is branding important to manufacturing companies? Clients and customers will decide whether to use…
9 Reasons Your Manufacturing Company Needs to Rebrand
There are a variety of situations that may motivate your manufacturing company to consider rebranding.…
8 Essentials to Crafting a Successful Inbound Marketing Campaign
According to Hubspot, an inbound marketing and sales software company, the number of marketers who are…
What is inbound marketing?
Imagine an aspiring pasta chef honing their craft in a quaint Italian village. Looking for inspiration,…
Revel Named One of West Michigan’s 101 Best and Brightest Companies To Work For Two Years Running
For the second year in a row, the Best and Brightest competition recognized Muskegon-based marketing…
Finding Your Bull's-Eye
Who doesn’t want to live a more fulfilling, stress-free life? Finding your Bull’s-eye can help…
4 Social Platforms You Should be Using to Generate Leads
When you hear the term “lead generation,” social media may not be the first thing that comes to mind,…
Revel Announces New Focus on Serving Manufacturers
Revel has a rich history of building brands, developing websites, and producing compelling marketing for…
15 Best Marketing Blogs for Manufacturers
Blogs are a great information source for businesses and marketers alike in the manufacturing field.…
World Baseball Classic Win for Team USA Delivers an Iconic American Photo
"USA! USA! USA!" The chants rained down from the Dodger Stadium crowd as Team USA hoisted the World…
10 Reasons to Keep Your Website Up to Date
As a manufacturer, keeping your website and other various platforms up to date is the key to success in…
3 Reasons You Should be Implementing Marketing Research Into Your Daily Work Life
Research plays an important role in any business by building consensus. It helps tailor your message and…
5 Inbound Marketing Tools Everyone in the Manufacturing Industry Should be Using
Manufacturing businesses use inbound marketing strategies to attract customers and create brand…
Made in the USA Just Got More Badass Thanks to Kid Rock
Tired of seeing American manufacturing jobs go overseas, Kid Rock is endorsing a new grill to help bring…
Top 5 Super Bowl LI Ads
Super Bowl advertisers shelled out a record $5 million for a 30-second television spot in this year’s…
5 Ways You Can Use Instagram to Amplify Your Brand
Now that Instagram has over 600 million monthly users, many brands are discovering ways to interact with…
Top 4 Reasons Why Snapchat is Building Momentum
Snapchat has grown to become the third largest social media platform among millennials - and now we know…
Gaining Traction and the Beauty of the One-Page Business Plan
If you’re like most entrepreneurs, there’s a fine line between your business and personal life. When…
Attracting and Retaining Quality Manufacturing Employees Through Company Culture
Manufacturing company leaders know that creating the right company culture is key to attracting and…
4 Ways to Increase Manufacturing Leads Through Inbound Marketing
Inbound Marketing involves creating and sharing content that is designed specifically for your target…
How to be the Ideal Team Player
During the 1999 offseason, the Detroit Tigers made a blockbuster 9-player trade with the Texas Rangers.…
Hines Corporation ‘Exists To Build Something Greater’ With the Help of Revel
NORTON SHORES, MI - Seeking to redevelop their brand and improve their marketing strategies, Hines…
6 ways to overcome Blogger's Block
Back in January, I resolved to blog once a week. I must confess that I haven’t lived up to that…
9 Valuable Lessons for Marketing Nonprofit Organizations
Knowing how to market a nonprofit organization can be quite a challenge. It takes a different approach…
Saugatuck Brewing Company Gives Mainstay Beers A New Look With the Help of Revel
SAUGATUCK, MI - A long-time favorite with locals and beer lovers across the Midwest, Saugatuck Brewing…
Does Your School Logo Make the Grade? These 3 Tips Can Help.
A logo is the the graphic mark your school can use to attract instant public recognition. Effective logo…
6 Ideas to Help Drive Consumer Engagement
Consumers are in charge. With the rise of mobile and social technologies, customers are more powerful…
4 Marketing Ideas for Your Apartment Community.
Is your apartment community in need of some TLC? Here’s a hint: it’s all in the way you present the…
Set the Curve: 5 Ways to Make Your School Marketing Even Better.
When it comes to marketing your school, it’s going to take a little education (pun intended). Every…
5 Marketing Campaigns That Hit It Out of the Park
Over the years, companies have come up with dozens upon dozens of creative marketing campaigns. Some…
Work Life a Little Ruff? Time for an Office Pet.
Do you have a furry friend that you’re particularly attached to? Have you somehow convinced your boss to…
The Stages of Property Development Marketing
Property development marketing is an art form all it’s own. There are a lot of stages to get from the…
How to Cover Up That Not-So-Beach Body
Summer is finally here. That means beaches, boats, and barbecues. It also means a lot of bathing suits,…
The Useless Items You Need (and Don’t Need) on Your Desk
You spend about as much time at your desk as you do in your bed. I know - depressing. That’s why you…
3 Grammar Trends to Bring Your Writing Into the 21st Century
In late March, Revel sent me to the American Copy Editors Society (ACES) conference in Portland, Oregon,…
Revel Named One of West Michigan’s 101 Best and Brightest Companies To Work For
GRAND RAPIDS, Mich. - The Best and Brightest competition recognized local creative agency, Revel, as one…
How to Start a New Website
Online business is huge and getting more and more prevalent every day. It’s no longer enough to simply…
5 Reasons to Outsource Your Marketing
So, you’re in charge of marketing. Unless you work for a humongous corporation, you probably don’t have…
The Value of “Just Doing It.”
Since I’m writing this and I’m sorta lazy, this definitely isn’t about Nike or pushing yourself to your…
How to Avoid Death by Meeting
We’ve all been there. Sitting in a meeting that’s dragging on, sucking the life out of us, draining the…
8 Reasons to Use Pinterest for Marketing
We’ve all been there: eyes glued to the screen, scrolling for hours while pinning endless amounts of…
Why Meetings Are Better in Bars
We’ve all been in that meeting - where the conference room feels like a prison and the analytic synergy…
7 Keys to Marketing Your Restaurant
When it comes to food, everyone goes bananas! It’s no secret you have to be on your A-game if you want…
2016 Tech Trends You Should Know About.
It seems like everything you could possibly need or think of is available at your fingertips, and it’s…
How to Gain the Respect of Andy Maciejewski
Andy Maciejewski isn’t a man. He’s a force of nature. Trying to control him would be like trying to put…
10 Ways to use Instagram for your brewery
We’ve all done it. Taken that tightly-cropped, close-up picture of a beer from our favorite brewery and…
Why You Should Use Social Media for Your Business
Social media has invaded basically every facet of our daily lives. Sometimes for better, sometimes for…
3 Reasons to move your website from Joomla to WordPress
It doesn’t matter if you’re a business, nonprofit, or mommy blogger extraordinaire, keeping your website…
How to Set Your Facebook Marketing Strategy
Doing social media right can be hard. Not only are you competing with other businesses, you’re competing…
5 Questions to Ask When Defining Your Target Audience
One (kind of crucial) question to ask yourself if you’re a new business owner is, “Who’s going to be my…
Why doesn't Kayla go on YouTube?
YouTube is the overlord of online video content, the right arm of Google, and the 2nd most popular…
6 Inexpensive Marketing Ideas That Will Knock Your Socks Off
There are a million and one ways to get your message out there, but since you probably don’t have an…
You've launched your new website. Now what?
You spent all this time creating an awesome website. Your new site looks phenomenal on a desktop…
5 Simple Tips for Writing Awesome Email Marketing Subject Lines
Email subject lines are like Transformers: they’re more than meets the eye. While they may be short,…
Start With Why to Find Your Organization’s Purpose
Most businesses know what they do and how they do it. Very few know why they exist. Defining that Why is…
Uber’s new brand exemplifies modern-day branding
Mobile transportation pioneer Uber recently unveiled a new brand. Gone is the iconic 'U' logo replaced…
Getting Things Done is as easy as 1-2-3
Being in a perpetual state of overwhelm is a defeating feeling. A recent study revealed that a typical…
Being smart starts with SMART Goals
Whether you’re trying to finish an important project at work or complete your first 5K race, goal…
4 Reasons You Should Blog About It
One of my New Year’s Resolutions was to blog once a week. I used to blog. I like blogging. Then life got…
The 5 Best Christmas Movies You Didn't Think Of.
Nothing beats staying in on a cold December night and getting in the holiday spirit with a great…
Your Marketing Isn't About You
The traditional mindset of marketing has been to tell your audience about your product or services. This…
Textbook of Text Message Marketing
When’s the last time you got a text message and didn’t read it? Exactly. Nowadays, people have phones in…
Revel Turns 5!
Five years ago, three people joined forces to form a creative agency, the likes of which the world had…
5 Essentials of Omni-Marketing
The latest craze in marketing has been buzzword-ified “omni-marketing.” Sounds fancy, doesn’t it?…
6 Astounding Things I Learned from Jason Piasecki (Video)
Some say Jason Piasecki operates in a consistent state of 21st-century business-nirvana. The truth is -…
Logos Don't Literally Have to be Literal
Logos don’t have to tell people exactly what you do. In fact, many of the biggest brands have logos that…
How does your package look?
Want a great salesperson that you don’t have to pay? Then invest in your products’ packaging design. It…
The Vanilla Ice Cream Effect
Want to pick the most boring strategies and concepts? Then vote on it. If you'd rather stand out and…
How Bumblewink came to Revel
Most of you know our partners. A lot of you know our designers. Some of you know our developers. Do any…
The First Annual Revel Awards
Recently, Revel took some time to celebrate and acknowledge a few of our Revelers who have gone above…
How to (Non)Profit from Marketing
As noble as your nonprofit’s mission is, it won’t be successful if nobody knows about it. Promoting a…
Why Advertise on Facebook?
Facebook is becoming one of the most effective and cost-effective forms of online advertising. If you’re…
The Man, the Legend, the Intern Chuck
A lot of companies give interns a crash course. Ours wears a helmet.
Care about Your Content (Video)
Marketing is all about communicating. Communicating is all about having a message. Getting your message…
Choosing the Right Social Media Network
You’ve got a business, and you want to share it with the world. You don’t have the budget to run…
You Should Slack a Bit More
Many of us are members of the instant message generation. From the early days of the almighty AIM (which…
Web Terms for Non-Web People
People who know a lot about the internet can make you feel kinda dumb when they start throwing around…
Make People Love you at First Sight
It’s no secret that people make snap judgments about the people they meet, about the places they walk…
Welcome New Employees Like Family
Starting a new job is terrible. There are few experiences that make you feel more awkward, more out of…
Why Market Research is Important - Really Important (Video)
When boiled down, the aim of all marketing is to make a connection, an engagement that makes sales…
Office Tailgating is a Thing
The giant snow piles have finally melted, the sun is shining, the birds are chirping (and pooping), and…
Why Your Logo Design is Key to Being Awesome
Your logo is your company’s face, and no one wants an ugly face! Company logos are more important than…
Communicate with Style
Everybody’s a little different. Therefore, you can’t talk to each person the same way. Well, you could,…
Is a Mobile App Right for Your Company?
Mobile apps are amazing. The majority of us uses them so often and rely on them so much that it’s hard…
What Goes into Great Social Media?
People ask us about social media A LOT. They all want to know how to get more likes and followers, how…
Making a Video Can Make a Big Impact
How many online videos do you think you’ve watched this week? How about this month? How many of them…
The Return of The Podcast
Podcasts have been around for a while now, but they seem to be experiencing a recent surge in…
What is Content Marketing?
In today’s world, traditional marketing strategies can sometimes fail to reach an increasingly tech…
Mobilegeddon is Upon Us
It’s all happening. Mobilegeddon is here, and Bruce Willis and Ben Affleck aren’t going to save us this…
Why Good Design is A Good Investment
There seems to be two opposing camps when it comes to the idea of investing in quality design: those who…
Everyone Has Their Own Brand
"Brand" is a term we most often hear in terms of marketing, business, and sales. But, in reality, a…
Using Analytics in Your Marketing
Out of all the wonderful business opportunities available in the modern age - easy shopping, easy…
Top 5 Super Bowl XLIX Ads
Well, the Super Bowl is over, and what a game it was. There were hard hits, amazing catches,…
Why We Love '80s Arcade Games
We get plenty of work done here at Revel, but we also really like to have fun. It’s a pretty integral…
Creativity In Your Workplace (yes, even yours)
We’re in a creative line of work, and for some businesses (like us), this is abundantly clear. We create…
The Future of Web Design – Infographics
We’re kicking off another series to start the New Year on the right foot – and in the spirit of moving…
5 Reasons to Upgrade Your Website – Part 5: SEO
Here we are, the final installment of this five-part series on making your website the best it can be.…
5 Reasons to Upgrade Your Website – Part 4: Original Content
For Part 4, we’re digging into a major aspect of creating that experience for your site’s visitors (and…
5 Reasons to Upgrade Your Website – Part 3: User Experience
What is user experience (UX)? Why is it becoming so vital on the web? Your website is not just a digital…
5 Reasons to Upgrade Your Website – Part 2: WordPress
Our second reason to upgrade focuses on the web’s best platform and CMS (that’s Content Management…
5 Reasons to Upgrade Your Website – Part 1: Responsive Design
Over the next few weeks, we’re going to be digging into the 5 most important reasons to upgrade your…
I Learned How to Think Inside the Box
A few weeks ago, Revel sent me to the How Interactive Design Conference in Chicago, which focused on…
What Do Jason Piasecki, Gerald Ford, and Colonel Sanders Have in Common?
They’re all Paul Harris Fellows, of course. This past July, Revel’s own Jason Piasecki joined the…
